LAYOUT - Principles of Design


DESIGN PRINCIPLES

These are the four main design principles described by artist Robin WIlliams
  • PROXIMITY
    • GROUP logical items together
    • SIZE items by their importance
    • LEAD the eye
  • ALIGNMENT
    • Left, Right, Center and Justify with design and deliberation
    • Connect Items Visually
    • Give your document STRENGTH and STYLE
  • REPETITION
    • Be CONSISTENT
    • Find a VISUAL THEME
    • UNIFY the entire project
  • CONTRAST
    • Colour, Text Size, Weight, Whitespace
    • Exaggerate logical VARIATIONS
    • Don't be a WIMP
    • Be DELIBERATE

TYPOGRAPHY



Check out this presentation of Design Principles by Andrew Mundi