The John McCrae Secondary School Yearbook

Here are some of the first things that make a positive impression on a reader:
  1. Index - First thing many students look at. Lots of pictures of ME and MY FRIENDS
# Layout - Creates the 1st Impression. Consistent and Deliberate Design. Reinforces a Theme
  1. Photography - Creates the 2nd Impression. Quality and size of photos implies the level of competence
# Writing - Creates a later impression - Tells the story behind the events - Entertains - Reinforces a Theme - Includes facts (Who What When Why Where How)

Here's what betrays a poorly produced yearbook:
  1. Writing - Poor spelling, grammar and content. "Filler" writing that lacks facts and insight. Inaccuracies.
  2. Photography - Fuzzy, dark, or poorly composed photos